5 June 2010
Lexus LF-A – “Pitch”
Advertising companies never fail to amaze me with their limitless ideas. This short clip lasting just 32 seconds involved the work of a renowned physicist from a leading University to help determine which type of champagne glass has the same frequency as that of a revving engine belonging to a Lexus LF-A. Once the perfect glass, and the perfect RPM level of the engine was determined, the sound of the engine was then channelled onto the wine glass, and this advert was born.
“When you pursue perfection, you can’t stop at what’s possible” – Lexus LF-A
